Do you needs SEO for your Website ?
Google is being the most visited website in the world and youtube the second.
The most important thing to keep in mind is that whether your website is performing well or not, old or new, Search Engine Optimisation (SEO) is vital for the long term.
Organic Search is the primary source of website traffic.
Having a website with a properly implemented SEO structure, will allow your business to rank better in search engines.
You can always rank number 1 if you use the option of Pay Per Click (PPC) from Google Ads but this won’t last on the long term.
The beauty with Organic SEO is that the “roots” of your website will get stronger and bigger with the time and once your website reaches a certain positioning in search engine, it will be hard for competitors to take you down.
Good SEO = Better User Experience
Maximum visibility will bring you a better conversion rate. But you need to have an optimal user experience.
Google can analyse and track user experience based on the time they will spend on a website and the amount of clicks that they will have to do to reach the information that they were looking for.
A quality SEO with a positive user experience will leveraging it to work in your business favor.
SEO VS PPC ?
The 2 key differences between Search Engine Optimisation (SEO) and Pay Per Click (PPC) are simple.
SEO is a natural and “free” way to have traffic to your website through Search Engines.
PPC is a paid ads that will appear at the top of the search result. Right above the organic listing that are influenced by SEO.
With PPC you can quickly target your visibility with :